You can manage your Facebook pixel in the Data sharing settings within the Settings section of the Facebook channel. Before you can add a Facebook pixel, you need to enable data sharing in the Customer data-sharing section. A Facebook pixel can be added when you're setting up Instagram Shopping, Facebook Shop, or Facebook Marketing, but it's required only for the Facebook Marketing feature.
When you add a Facebook pixel to your Facebook channel, the pixel integrates with your online store. To create a pixel in Facebook Ads Manager, refer to the Facebook Help Center.Īdd a Facebook pixel to your online store You can create a new Facebook pixel directly in the Facebook channel by clicking Create new in the pixel set-up box, or you can create a Facebook pixel in Facebook Ads Manager. If you work with an advertising agency or use an app to manage your Facebook ads or traffic, then make sure that adding a Facebook pixel to your online store won't cause duplicate or incorrect data in your reports. To create Facebook ads you need to connect a Facebook ad account.
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If you've added a Facebook pixel to your online store theme code before, then remove the Facebook pixel code from your online store after you set up your pixel using the Facebook channel.įacebook pixels can help improve your stores marketing capabilities and the performance of Facebook ads. You can create a Facebook pixel using Facebook Ads Manager, or in the Facebook channel.
The Enhanced and Maximum settings send additional customer information including name, location, and email address. The Standard data sharing setting sends only customer behaviour. It's up to you to decide how much data you want to track using the pixel. To use a Facebook pixel, you need to set a customer data-sharing level. When you set up the Facebook channel, you can add a pixel to track customer data and behaviour on your Online Store.
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